Westend Beauty Clinic
Westend Beauty Clinic is one of Northern Ireland’s leading beauty and skin clinics, offering advanced skin treatments, laser hair removal, aesthetics, beauty treatments and professional skincare.
- Northern Ireland
- 2025
- Ongoing
A full marketing engine, built and managed under one roof.
- Website Design
- Google Ads
- Email Marketing
- Landing Page
- Phorest Marketing
- SEO
- Social Media Marketing
- SMS Marketing
- Content Strategy
+196%
€203K
3,464
300K+
The Problem
Westend Beauty Clinic is one of Northern Ireland’s leading beauty and skin clinics, offering advanced skin treatments, laser hair removal, aesthetics, beauty treatments and professional skincare. The clinic had a strong local reputation but wanted to modernise its digital presence and create a marketing system capable of generating consistent bookings year-round.
Their marketing was running across disconnected channels that weren’t working together as a cohesive growth strategy. They needed a modern website built around conversions, stronger Google visibility, better promotion of high-value treatments, consistent social content, a structured email and SMS strategy, smarter use of their Phorest platform and more online enquiries and bookings.
Most importantly, they needed a marketing partner capable of managing everything under one roof.
The First Step
Creative Sweet became Westend’s outsourced marketing department, delivering a fully integrated strategy across website, search, paid advertising, social media and client retention marketing.
We designed and developed a new website built for user experience, mobile performance, conversion optimisation, treatment landing pages, SEO best practices and clear booking pathways. The new site became the foundation for every channel that followed.
From there we layered on an ongoing SEO programme, high-intent Google Ads campaigns across Laser Hair Removal, Skin Treatments, Seasonal Promotions and Consultation Campaigns, a consistent Facebook and Instagram content engine, and a structured Phorest email and SMS strategy to maximise the existing client database.
Their marketing was running across disconnected channels that weren’t working together as a cohesive growth strategy. They needed a modern website built around conversions, stronger Google visibility, better promotion of high-value treatments, consistent social content, a structured email and SMS strategy, smarter use of their Phorest platform and more online enquiries and bookings.
Most importantly, they needed a marketing partner capable of managing everything under one roof.
- New conversion-focused website with clear booking pathways
- Treatment-specific landing pages and ongoing SEO programme
- High-intent Google Ads on the most profitable treatments
- Always-on Facebook and Instagram content strategy
- Phorest email and SMS automation for retention and rebooking
- Content strategy covering education, before and afters, launches and seasonal offers
Phorest Marketing Strategy
- Seasonal promotions and treatment launches
- Phorest menu revamp and product campaigns
- Client retention and wedding preparation campaigns
- Consultation offers and laser hair removal promotions
- 151,353 emails and SMS messages sent
- 3,464 bookings and €203,305 revenue attributed
The Result
With every channel pulling in the same direction, Westend now operates a fully integrated marketing system that brings in consistent bookings month after month and measurable growth across website, SEO, paid, social and retention.
By bringing all marketing activity together under one strategy, Westend has increased visibility, improved client retention and generated significant revenue from its existing database while continuing to attract new clients.
- +196% growth in website traffic
- 48,000 active users and 512,000+ website interactions
- 1,700+ key conversion actions tracked on site
- €203,305 revenue attributed to Phorest campaigns
- 3,464 bookings driven by email and SMS marketing
- 151,353 marketing messages sent across the database
- 211 Google Ads conversions at 18.4% CTR
- 425 website clicks and 90 phone calls per campaign
- 300,000+ content views across Facebook and Instagram
- Fully integrated website, SEO, paid, social, email and SMS engine
"Creative Sweet feel like an extension of our team. They manage everything across website, SEO, ads, social and email, and the bookings just keep coming. We finally have a marketing system that works."
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