- Meta Ads · Facebook & Instagram
Meta Ads That Turn 'Northern Ireland Audiences' Into Paying Customers
Facebook and Instagram campaigns built around actual sales and real enquiries, not just likes and shares. We handle targeting, creative, tracking and budget, so every campaign is working toward a measurable result.
Most Meta Ad Accounts Never Get Past the Boost Button
Boosting a post is the easiest way to spend money on Meta and one of the least effective. No proper audience targeting, no pixel tracking conversions, no creative testing, just a post pushed to more people with no real strategy behind it.
Boosted Posts Instead of Real Campaigns
The boost button skips audience targeting, conversion objectives and creative testing entirely.
No Pixel or Conversion Tracking
Spend with no way to see which ad actually led to a sale, enquiry or booking.
Creative Fatigue Nobody Noticed
The same three images running for months, quietly getting more expensive as the audience gets tired of seeing them.
We set up proper campaign objectives, install and test the Meta pixel correctly, and rotate creative before an audience gets tired of it, so your budget keeps performing instead of quietly declining.
4.8x
Northern Ireland Meta Ads Strategy: Unified Facebook & Instagram Targeting
Meta’s ad platform is one of the most precise targeting tools available, age, interests, behaviour, lookalikes built from your existing customers. Thing is, most small businesses never get past the boost button, and that skips over pretty much everything that actually makes the platform work. A boosted post and a proper campaign might look the same on the surface, but they don’t perform anywhere near the same.
- Reaches people based on interests and behaviour, not just what they search for
- Retargets website visitors who didn't convert the first time
- Builds lookalike audiences from your actual best customers
- Works across Facebook, Instagram, Reels and Stories from one campaign
Scale Facebook & Instagram without the guesswork or wasted spend
Schedule a Call
Tell us about your social media & content goals — we’ll map a plan in 20 minutes.
Grow Meta Ads spend without inflating internal payroll or hiring risk
Take on more Facebook and Instagram campaigns without delivery bottlenecks
Improve performance across landing pages, offers, creatives and copy
Senior oversight on targeting, budget pacing and campaign structure - every week
Strengthen results with in-house content writing and video editing production
Protect margin as you scale - no hidden fees, no ballooning management costs
Spend less time firefighting campaigns and more time compounding revenue
Two Ways We Scale You Across the Meta ADs Network
Facebook Ads that Fill the Funnel
Feed, Marketplace, Reels and Right Column placements engineered for lead-gen and ecommerce. We build the campaign structure, write the copy, produce the creative and wire up CAPI so every conversion feeds back into Meta’s algorithm – cleanly, deduplicated, iOS-proof.
- Advantage+ Shopping & lead-gen campaigns
- Conversions API + offline events
- Retargeting stacks from pixel & CRM audiences
- Weekly search-term, creative & audience refresh
Facebook Ads that Fill the Funnel
Feed, Marketplace, Reels and Right Column placements engineered for lead-gen and ecommerce. We build the campaign structure, write the copy, produce the creative and wire up CAPI so every conversion feeds back into Meta’s algorithm – cleanly, deduplicated, iOS-proof.
- Advantage+ Shopping & lead-gen campaigns
- Conversions API + offline events
- Retargeting stacks from pixel & CRM audiences
- Weekly search-term, creative & audience refresh
A Full Meta Ads Operation
Strategy, creative, tech and optimisation – under one roof, on one calendar, reporting to one dashboard.Strategy, creative, tech and optimisation – under one roof, on one calendar, reporting to one dashboard.
Full-funnel Campaign Strategy
A monthly content calendar built around your goals, your audience and what’s actually performing, not a generic template.
In-house creative studio
Static, carousel, reel and UGC ads written and shot by our team. 12+ fresh creatives every month so fatigue never sets in.
Short-form video & UGC
Hook-first reels, testimonials and product-in-hand UGC — the format Meta actively pushes and rewards in 2026.
Audience & lookalike engineering
Custom audiences from CRM, pixel events and video viewers. Lookalikes stacked and refreshed monthly.
CAPI & Conversions API setup
Server-side tracking, deduplication and offline conversions wired in — so Meta optimises on real revenue, not iOS-crippled pixels.
Landing pages built to convert
Purpose-built landing pages for every offer. Mobile-first, sub-2s load, one clear CTA, tracked end-to-end.
Weekly optimisation & scaling
Budget shifts, creative swaps, audience refreshes — every week, based on data, not gut feel.
Transparent dashboard reporting
Live Looker Studio dashboard with spend, ROAS, CPA and creative performance. Nothing hidden behind screenshots.
Every Meta Ads Campaign Type We Run In-House
Not every business needs every campaign – but every account we manage is architected around the right mix. Here’s the playbook we pull from, matched to your funnel stage and margin.
Sales & Conversion campaigns
Advantage+ and manual conversion campaigns tuned to purchases, add-to-carts and high-value leads – optimised on real revenue via CAPI, not proxy events.
Lead Generation (Instant Forms)
Native in-app lead forms with conditional logic, CRM sync and Zapier automations so hot leads land in your inbox in under 60 seconds.
Sales & Conversion campaigns
Advantage+ and manual conversion campaigns tuned to purchases, add-to-carts and high-value leads – optimised on real revenue via CAPI, not proxy events.
Messenger & WhatsApp Ads
Click-to-chat campaigns that turn ad clicks into real-time conversations – perfect for high-consideration services, salons, clinics and property enquiries.
Short-form Video & Reels
Vertical, hook-first Reels shot and edited in-house. The format Meta is actively pushing hardest and rewarding with the lowest CPMs on the platform.
Carousel & Collection Ads
Multi-frame product storytelling and shoppable Collection ads that let users browse a mini-catalogue without leaving Facebook or Instagram.
Dynamic Product Ads (DPA)
Personalised product retargeting powered by your catalogue feed – automatically showing users the exact SKUs they viewed, added or abandoned.
Retargeting Campaigns
Meta’s AI-driven ecommerce format – with our product catalogue tuning, creative asset rotation and exclusion lists to keep it profitable, not just prolific.
Engagement & Social Proof
Post-boost campaigns strategically deployed to seed likes, comments and shares on hero creatives before they enter cold prospecting.
Awareness & Reach campaigns
Top-of-funnel reach and brand-lift campaigns for launches, seasonal moments and geographic expansions – measured on incremental lift, not vanity impressions.
Local Awareness & Store Visits
Geo-fenced campaigns for multi-location retail, hospitality and services – driving footfall and bookings within a defined radius of each venue.
A Clear Path From Day One.
No mystery, no agency-speak. Every engagement follows the same four-stage path, so you know exactly what’s happening, when, and what’s expected from you.
Audit & Strategy
Ad account, pixel and creative audit. Offer stress-test, funnel map, media plan and forecast.
Tracking & Creative Build
CAPI, events, UTM system and landing pages. First batch of 12 creatives shot and produced.
Launch & Learn
Structured testing across audiences and creatives. Daily monitoring, weekly optimisation.
Scale & Compound
Once we hit target ROAS, we scale winners and layer retargeting and retention. Monthly strategy reviews.
Let's See What Your Ad Account Is Really Doing
Get a no-obligation audit of your current Meta Ads account. We’ll show you exactly where budget is leaking and how to unlock predictable ROAS.
- Full account & pixel health check
- Creative & funnel breakdown
- Custom 90-day scale plan
Real Projects. Real Results.
- Ads,Branding,Photography,Social Media,Website
Rep Room
All Case Studies Rep Room started as an idea. Working closely with the founder...
- Branding,Social Media,Website
Rising Management
- SEO,Social Media,Website
Rushmere Shopping Centre
All Case Studies Since 2022, Creative Sweet has worked alongside Rushmere Shopping Centre to...
Management Priced Around Outcomes
Pick a tier that matches your ad spend and creative volume. All plans include tracking, landing pages, creative and reporting – no percentage-of-spend surprises.
Benefits You Get in Every Plan:
- Unlimited campaign and creative iteration in every plan
- Audience Targeting & Segmentation
- Lookalike & Custom Audience Building
- Facebook & Instagram Ad Copywriting
- Static, Carousel & Reel Creative Production
- UGC Creator Sourcing & Briefs
- Landing Page Design Recommendations
- Conversions API (CAPI) & Pixel Setup
- Offline & CRM Event Tracking
- Tag Manager & GA4 Integration
- Bidding Strategy & Budget Optimization
- A/B Testing & Creative Iteration
- Looker Studio Reporting Dashboard
Monthly Ad Spend Plans
Up to £3k budget
Up to £10k budget
Up to £25k budget
Above £25k budget
Need Custom Pricing?
Multi-brand rollouts, high spend, or bespoke creative volumes? We’ll build a retainer that matches your objectives, ad accounts and reporting stack.
Mark and Levina are phenomenal to work with. High quality work, always with great suggestions on how to improve things and brilliant communication. Can’t recommend them highly enough!
Frequently Asked Questions
Don’t see what you’re looking for? Drop us a message — we reply within one business day.
How much should I budget for Meta Ads?
Most small businesses see meaningful results starting somewhere between £400 and £1,200 a month in ad spend, separate from our management fee, though it depends heavily on your industry and audience size. We’ll give you an honest recommendation after seeing your goals.
Do you charge a percentage of ad spend or a flat fee?
Flat monthly fee. A percentage of spend gives an agency an incentive to just spend more of your budget rather than spend it well, so we don’t work that way.
What's the difference between boosting a post and running a proper Meta ads campaign?
Boosting skips audience targeting, conversion tracking and creative testing almost entirely. A proper campaign actually has a goal behind it, sales, leads, just getting the name out there, whatever it is. Then the targeting and the creative both get built around that goal instead of just existing for the sake of it.
How long before I see results from Facebook and Instagram ads?
Early activity can show within the first week, but the first two to three weeks are mostly about gathering data. Expect clearer results and a settled cost per lead by around week four to six.
Do you handle both Facebook and Instagram campaigns together?
Meta doesn’t really treat them as separate platforms on the backend, so neither do we. Running them together from one ad set just tends to work better than splitting everything out.
Can you set up retargeting for people who visited my website?
Yeah, once we’ve got the pixel on your site. Then anyone who showed up but didn’t buy or enquire, we can go straight back after them. It’s usually the best performing segment in the whole account.
Do you only manage Meta ads for businesses in Belfast?
A lot of our clients happen to be Belfast based, but that’s not a limit, we’ve got people across Northern Ireland, over in Ireland, and a few further into the UK at this point.
What's the difference between a Meta ads agency and a Facebook ads agency?
Honestly there isn’t much difference, it’s mostly just which term someone reaches for. Facebook, Instagram, Reels, Stories, it’s all the same platform underneath, so we don’t worry too much about which label gets used.
Do you offer Facebook ads management across Northern Ireland?
Yes. Most of our Meta ads clients are based across Northern Ireland, alongside a growing number further into the UK and Ireland.
What creative do I need to supply for my campaign?
Ideally none, we produce static, carousel and video creative in-house. If you’ve got existing brand photography or product shots you’d like used, we’re happy to work those in alongside what we create.
- Find out where you stand
Let's Find Out What Your No Meta Ads Could Actually Be Doing
Free audit of your current Meta ads account, or a strategy call if you’re starting from scratch. Honest feedback on what’s working, what’s wasting budget, and what to fix first.
